What a small business website costs.

In short: a builder is the cheapest to start and costs you your own evenings, a freelancer is the usual middle, and an agency costs the most and does the most.

1You build it yourself

Wix, Squarespace, Jimdo, IONOS, one.com and the rest rent you a builder, hosting and a domain for a monthly fee. There’s little to pay at the start, and the work is yours: the texts, the photos, the layout and every update. Watch the first-year offers too. IONOS shows its Starter plan at €6 a month for the first six months against a usual €12, and STRATO’s Plus plan is €1 a month for a year, then €12.

2A freelancer builds it

One person designs and builds the site, usually on WordPress. In Denmark, a survey of 45 web designers by Webworq, a Copenhagen agency, found freelancers’ starting prices no lower than agencies’: a median of 9,000 kr against about 7,750 kr. In Germany, freelancers charge 60 to 120 euros an hour, and a site of three to ten pages costs 800 to 5,000 euros.

3An agency builds it

A team handles design, writing, search and the build. You pay for more people and more process: in Germany, 5,000 to 25,000 euros for a site with a concept, its own design and a foundation for search. Small agencies often sell fixed packages at freelancer prices.

Whoever builds it, some of the work stays with you. SELLWERK’s guide for small businesses counts 40 to 80 hours of a business’s own time on a new website: gathering texts and photos, answering questions, checking pages.

In short: a small site of up to ten pages usually starts at 5,000 to 10,000 kr, and a site with its own design costs 10,000 to 30,000 kr or more.

Webworq’s are the only figures here counted across many providers: its team read the price lists of 45 Danish providers in October 2026, and 31 of them said their prices were before moms. Larger agencies rarely publish prices, so they’re fewer in the count.

In short: a freelancer’s small business site costs about 800 to 5,000 euros, a small agency’s from about 2,500, and a larger agency’s 5,000 and up.

Since 28 June 2025, a German website that sells to consumers may also have to meet the accessibility law, the BFSG, unless the business is very small. Sascha Fix notes it can add work, without a figure. Ask whether it’s in the price.

In short: a small company site costs about 360 to 770 euros, and a fuller business site with more pages or a second language about 900 to 2,000 euros.

WP Site adds that a freelancer can be 20 to 30% cheaper than an agency. Where a page gave its prices in leva, we turned them into euros at the fixed rate of 1.95583 leva.

In short: hosting and a domain are cheap. Looking after a WordPress site costs more, and that’s the part that keeps it safe and working.

Care plans differ in what they include. A typical one updates WordPress, its theme and plugins, keeps backups, watches whether the site is up, and includes some time for changes. Read the term too: Hauptstadt Homepage in Berlin asks for up to 24 months, THINKWEB in Denmark six months paid ahead, and EistrupWeb and Netgenerator none at all.

Without a plan, changes are billed by the hour: Webworq found most Danish web designers charge 700 to 900 kr an hour. That adds up if you change things often.

• Your own design. A template costs little or nothing. In Denmark, Webworq puts a partly custom design at 5,000 to 15,000 kr more, and a fully custom one from 15,000 to 25,000 kr.
• Someone writing your texts. 1,500 to 3,500 kr a page in Denmark, 40 to 75 euros a page in Bulgaria. Sending your own text and photos saves 5,000 to 15,000 kr, says Webworq.
• Photos. 3,000 to 10,000 kr for a session in Denmark, 500 to 5,000 euros for photos or film in Germany.
• Tools that do something. A booking system costs 3,000 to 10,000 kr in Denmark. In Germany each link to another system, such as a CRM, a stock system or a payment provider, costs 1,500 to 8,000 euros. A shop moves a site into another price band altogether.
• A second language, or a rush. A second language adds 20 to 40% in Germany. A short deadline adds 20 to 50% in Bulgaria.

Moving an old site to a new one costs something too. SELLWERK adds 10 to 20% for the parts of a project that are a relaunch: moving content, and pointing the old addresses to the new pages.

1Is the site mine, and can I take it with me?

Ask for it in writing. With a builder, the site usually can’t leave the platform: Wix says its sites have to run on Wix’s own servers. With WordPress, ask for a full copy if you leave.

2What does the second year cost?

An offer for the first months or the first year renews at a higher price. Look for the line under the big number.

3Is there a minimum term?

One, six, 12 and 24 months are all common. Find out how much notice you have to give, and when.

4Who looks after it once it’s live?

WordPress, its theme and its plugins need updates. If nobody does them, a site can get slow, and can be broken into. Ask who does it, how often, and what’s included in the price.

5What does a change cost?

An hourly rate, time included in a plan, or nothing because you do it yourself. A new opening time shouldn’t cost you an invoice.

6What happens to my Google rankings?

A new site with new addresses can lose the visitors the old one had. Ask how the old addresses are pointed to the new pages. Our guide on keeping your Google rankings explains how.

We show you a new version of your website first, for free. If you like it, a person builds the whole site on WordPress for a fixed price: from €240 for a small site in one language or two, €490 for a fuller one with a blog and forms, and €990 for a larger one. Then a monthly plan, from €49, covers hosting in the EU, backups, updates, security checks and time for your changes. It has no minimum term. We don’t add VAT to our prices.

A shop, bookings with payments or a members’ area are quoted first, from €1,490. Every tier and what it includes is on our pricing page.

• Webworq, Hvad koster en hjemmeside, updated 9 October 2026, with its price survey of 8 October 2026.
• HjemmesiderogMarketing, Hvad koster en hjemmeside i Danmark, changed 9 April 2026.
• Websition, Hvad koster en professionel hjemmeside, 22 September 2025.
• WebXtra, Hjemmeside pris 2026, 2026.
• THINKWEB, WordPress supportaftale, changed 27 January 2026.
• EistrupWeb, WordPress serviceaftale, changed 11 October 2026.
• SELLWERK, Was kostet eine Website?, 17 August 2026.
• Sascha Fix, Was kostet Webdesign 2026?, updated 5 July 2026.
• Dr. Web, Website-Kosten, updated 9 October 2026.
• Barrierefreiheitsstärkungsgesetz (BFSG), the law’s text, in force since 28 June 2025.
• Netgenerator, WordPress-Wartungsvertrag, changed 14 October 2025.
• Hauptstadt Homepage, Website-Pflege, undated.
• IONOS, Homepage-Baukasten, and STRATO, Homepage-Baukasten, both including VAT, read 14 October 2026.
• Denvelkoff Studio, Цена за изработка на сайт, updated 13 October 2026.
• WP Site, Колко струва изработка на сайт през 2026, updated 5 October 2026.
• Dilys, WordPress сайт цена, updated 29 September 2026.
• Agma Studio, Колко струва изработката на сайт, changed 30 June 2026.
• 4 Стъпки, Цени, read 14 October 2026.
• Tech Station, Website maintenance prices, changed 5 September 2025.
• Wix, Exporting or embedding your Wix site elsewhere, undated.